MISSING the POINT: Why Acupuncturists Fail... and What They Need to Know to Succeed

As a successful entrepreneur and CPA as well as a practitioner of Chinese medicine, Lorne Brown shares his knowledge on how to build and run a thriving clinical practice and offers many practical insights to help the aspiring practitioner build a practice based on meaning and value. The book begins with an introduction entitled "What I Wish They Taught Us in Chinese Medicine School: Like It or Not, You're a Small-Business Owner!"An ideal book for undergraduate practice management classes, aspiring graduates, and anyone wanting to improve the business end of their clinical practice.